Cookie Policy
Last updated: 8 February 2026
1. What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website operators. This Cookie Policy explains how RoofGuard.AI, operated by Exall Group Limited, uses cookies and similar technologies on our website at roofguard.ai.
2. How We Use Cookies
2.1 Strictly Necessary Cookies
These cookies are essential for our website to function properly. They enable core functionality such as security, session management, and form submissions. These cookies do not require your consent and cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| XSRF-TOKEN | Prevents cross-site request forgery attacks | Session |
| roofguard_session | Maintains your session while browsing | 2 hours |
| cookie_consent | Stores your cookie preferences | 12 months |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 — maintains session state | 2 years |
| _gid | Google Analytics — distinguishes users | 24 hours |
2.3 Marketing Cookies
These cookies are used to track visitors across websites and to display relevant ads. We use these to measure the effectiveness of our advertising campaigns.
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads — stores conversion data | 90 days |
| _gac_* | Google Ads — campaign attribution | 90 days |
| _fbp | Meta Pixel — tracks ad performance | 90 days |
3. Your Cookie Choices
When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time by clicking "Cookie Settings" in our website footer.
You can also control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, and browse in private/incognito mode. Disabling certain cookies may affect website functionality.
Browser cookie management guides: Chrome · Firefox · Safari · Edge
4. Google Analytics Opt-Out
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
5. Other Tracking Technologies
In addition to cookies, we may use web beacons (pixel tags) in emails to track open rates and click-through rates, and local storage to remember preferences. These are covered by this policy and your consent choices.
6. Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated revision date.
7. Contact Us
For more information about how we handle your personal data, see our Privacy Policy. For questions about cookies, contact us:
RoofGuard.AI — Exall Group Limited
Email: hello@roofguard.ai